Thursday, 20 March 2014

Style Creator Magazine interview

I thought I would post an interview I recently did with Style Creator Magazine which is an online magazine run by two women with an aim to empower and inspire other women. I was extremely flattered to be asked and I hope you find it interesting :) 


Trends come and go, but one that will always reappear is the fabulously playful maximalism. Seen on Jeremy Scott’s McDonalds emblazoned outfits at Moschino this season and seen as always on fashion’s favourite maximalists Anna Dello Russo and Susie Bubble. Sometimes more is oh so definitely more! One blogger who we feel ever so stylishly follows this adage is Helena of Bell’s fashion ( Read on to find out more about our new favourite maximalist…
This article is bought to you by and

Helena, we love how adventurous you are with print and colour. What tips can you give our readers wanting to experiment with bright colours and big prints?
Thank you! My advice would be just go for it, don’t overthink it too much. Wearing bright colours will make you much happier :) If you want to clash prints, pick items that have a similar colour scheme so they match as well as clash. 
While I can’t say I’m a fan of flat pack furniture, I love the way you incorporate D.I.Y into your outfits. Those D.I.Y pom-poms for example, why let cheerleaders have all the fun?! What are your favourite ways to customise your outfits and what tips can you give any D.I.Y style newcomers?
My favourite ways to customise at the moment, are pom poms and faux fur trims! If you think of any DIY ideas but have no idea where to start, YouTube it! It is the land of DIY tutorials and I find so much information on there. IMG_8042
From your kimonos to your logo jumpers to your printed trousers, it is evident that you know how to rock a statement piece. For more ‘out there’ pieces, what brands and stores do you recommend?
A lot of my more out there outfits tend to be vintage or from independent designers. I would recommend brands such as, Lazy Oaf, ASOS for a variety, ShopFloorWhore and Isolated Heroes. 
Who and what are your top sources of style inspiration?
I take a lot of inspiration from different eras, especially the 60s, 70s and 90s. I also love retro films and tv programmes as the styling is always inspiring. 
Who and/or what are your most ‘unlikely’ sources of style inspiration?
I’m very aware of my surroundings when I’m out and about and always take inspiration from nature, architecture and anything else that draws my eye to it. You could find colour combo inspiration from a piece of graffiti on the side of a building! 
It’s hypothetical decision time. Would you rather have your most lustworthy item from any of the a/w 14 shows, or unlimited spending sprees in charity shops for a year?
It didn’t take me long to decide, unlimited spending sprees in charity shops for a year. I’m excited just thinking about that!
As if perusing your outfits didn’t make for such stylish procrastination, we then discovered your portfolio (one word = fabulous). What inspires your shoots? Has styling always been a dream of yours?
It hasn’t really always been a dream to be honest, it just sort of happened after studying styling on my degree course but I’ve always enjoyed giving style advice and picking outfits for people so I guess it happened quite naturally. A lot of my shoots are inspired by shoots from different eras. Tumblr and Pinterest are the place I go to create moodboards for new shoot themes. 
You’ve done some fantastic collaborations of late, we must say we very much enjoyed your guest blog for How Two Live and we look forward to your Missguided feature. If it’s any bit as good as that blue Leopard jumpsuit then we are in for a treat! What other brands and bloggers would you love to work with in the future?
I always love collaborating with How Two Live as they are my all time favourite blog and I’m such a fan girl! I’m not actually sure who else I would love to work with, whoever is happy to have me I guess! 
You juggle uni and your blog already, but what is next for you?
I’m currently in the process of starting my own clothing website called Sassy World. I will be selling lots of fun and crazy vintage and I want the website to be really visual and inspiring to try and encourage people to not take fashion so seriously. I hope to then go on to stock independent brands with a similar, quirky aesthetic. It’s my dream job and I can’t wait to launch next month.
Follow Helena on twitter: @helibells


  1. Congratulations on the article! I love your outfits which often inspire me to wear as many colors as possible. :)

  2. I adore the outfit on this post, lovely read!

    Lucy x

  3. Congratulations on the article! Such a lovely outfit as well x


  4. Great interview! We love your shoes - where are they from? x

  5. That co-ord suit is perfect

  6. Love that your going for what you love girl!
    & this 3 piece is killing it !
    I want it !
    Where can I purchase one ?